Hello, I'm Tracy

Hello, I'm Tracy

Solving design problems,
one insight at a time

UX & UI designer

UX & UI designer

👋🏻

👋🏻

About

About

Links

Links

Skills

Skills

UX/UI Design

Graphic design

Product design

Content design

User research

Usability testing

Adobe Creative Cloud

Figma

Framer

Wordpress

Shopify

All about design

All about design

Certified UX and UI Designer with extensive experience in branding and digital design across diverse industries, including start-ups, healthcare, medical insurance, engineering, and FinTech. Proficient in wireframing, prototyping, and user research methodologies to craft visually engaging, user-centric experiences. Skilled in Figma, Adobe Creative Suite, and design systems to create scalable, accessible designs. Obsessive about aligning design solutions with business objectives, enhancing user satisfaction, and developing innovative, problem-solving products through collaborative processes.

Explore my design journey

Explore my design journey

Certified UX & UI Designer

Belfast

20+ years in design

BA Fine Art (Honours)

Industries:Fintech
HealthcareEngineering

Figma, Miro, Dovetail,

Adobe…

Here I am

Here I am

UX / UI Case studies

UX / UI Case studies

Start-up brand identities

Start-up brand identities

Until now

Until now

2025

'24

Freelance

UX and UI designer

Full branding and user experience design for mobile application and website design, including user research strategy, research analysis, Figma prototyping, interaction design, usability testing and developer handover.

2024

'24

Allen People Solutions Ltd, HR consultancy

Marketing Designer

I had a lot of fun reshaping the brand with impactful graphic design and creative expertise.

Designing intuitive WordPress website interfaces, optimising user experience and engagement.

Creating eLearning modules, ensuring accessibility and interactivity.

Leading the design of social media assets aligned with brand identity and marketing goals.

Implemented SEO strategies to enhance online visibility.

2023

'23

NHS, Healthcare

Administrator, Band 4

Time to give back after surviving the pandemic.

Promoted from Band 3 to Band 4 and took on increased responsibility within the healthcare system, demonstrating organisational and problem-solving abilities.

Developed administrative and organisational skills within a healthcare setting, understanding patient needs and healthcare processes.

2023
2011

'23
'11

LightWare Optoelectronics (Pty) Ltd, Engineering

Industrial Designer

Involved with a startup company designing and manufacturing laser distance measurement sensors. A decade of obsessive focus and sleep deprivation resulted in a suite of products designed around customer needs.

As Industrial Designer I applied design principles to industrial products, focusing on usability, functionality, and aesthetics.

As Creative Manager I led creative projects, developed branding strategies and managed the e-commerce website.

Starting from the ground up, as the company Administrator, I gained experience in a manufacturing environment, understanding production processes and technical documentation.

2011
1994

'11
'94

Fine Art, start-up branding, healthcare, health insurance, engineering, and FinTech. 

[ … ] Designer

I’ve had the opportunity to shape my design career across various disciplines. Feel free to explore more by downloading my CV.

Let's connect

Let's connect

©2025 V0.1

©2025 V0.1